History

Sud Express, a brand recognised by consumers thanks to its small star icon, was created in 1987.
At the head of the company since 1992 is Patrick Bellaiche, who defines himself as a nature lover and fan of modern art.
Patrick chose the star icon for the brand because, in his eyes, it represents female beauty.


Sud Express is, above all, a contemporary and romantic fashion collection, packed with timeless pieces and the latest must-haves.
The brand caters to all tastes, from smart tailored elegance to relaxed casual classics.
Sustainable development is at the core of the creator’s work; fabrics are chosen with the environment in mind. Consumers receive quality products while preserving the planet.

The brand provides a professional and straight-forward service with modern, minimalist stores.


The Sud Express collection is designed for women who love life,
adopt a casual chic look, have an eye for fashion,
like to stand out from the crowd,
and give priority to style.