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Sud Express Universe

Brand history

Patrick Bellaiche is a lover of nature and contemporary art.

He chose a five-point star
as his brand emblem because like a woman,
it is always
unique and dazzling.


Sud express takes special care
in selecting fabrics and cuts to always offer
elegant clothes.

The brand strives to
highlight feminine beauty
through a fashion selection
that’s always chic,
with an impeccable drape.

The Sud Express

The Sud express woman
proudly affirms her femininity,
she is an elegant
and sensitive city dweller.

She is not a fashion victim and
rather creates her own style
to match her mood and the seasons

Like the brand’s flagship colors
black and white, she is
ambivalent and multi-facetted.


The new Sud express boutique concept
was born in 2016.
A taste for noble fabrics, one of the brand’s essential values, is expressed in the high degree
of care taken in the choice of
wood furniture, solid oak flooring and designer lamps.

The concept is up-market, clean-cut
and elegant, and inspired by
contemporary art. The boutiques, which are more refined and brightly light,
are a perfect showcase for the Sud Express collections.