Who is l'Armoire de Soso ?

Anne-Sophie was born and raised in Compiègne, France.

She is a French blogger and social media influencer known for her blog L'armoiredesoso, where she shares promotional content and outfit photos with her 644,000 Instagram followers.

She began posting content about fashion and clothing on Instagram in August 2014. She then expanded her fashion content in October 2016. Anne-Sophie has collaborated and co-created with many brands like Etam, Le Petit Cartel, Maison 123, Kapten and Son, and Blissim. We have previously worked with her to create posts on Instagram.

L'armoire de soso has a highly engaged community on social media, thanks to her authenticity and approachability.

Shared values

SIMPLICITY
At Sud Express, simplicity is a core value. The brand offers chic and trendy pieces that create casual-chic looks, simple yet stylish. For Anne-Sophie, simplicity is not just a feature of her wardrobe, but also a part of her life. She cherishes the simple moments in life.

FAMILLY
For Anne-Sophie, family holds a significant place in her life. She enjoys spending time with her sister, brother, and parents. Going on vacation, planning surprises, and growing together as a family. This resonates with Sud Express, a company that evolves day by day, from father to children.

PROXIMITY
Sud Express aims to be close to its customers, not only through the location of its boutiques across France, but also through the relationship it maintains with them. Similarly, Anne-Sophie has a strong connection with her followers on social media, thanks to her sharing of daily life and her authenticity.